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We tell ourselves stories in order to live.
— Joan Didion   
 

Everybody wants to be in a good story. It's a natural impulse to shape the random events we live through into a coherent narrative, otherwise our lives would feel like experimental theater or an abstract painting which would be a complete bloody nightmare.

~ Pete McCarthy

 
 

Nancy Egan

None of us is as smart as all of us.
 

SoCal, Semiotics, Sorbonne, SMPS—the unlikely background has served me well. Good fortune found me when marketing professional services was in its nascent days. Since then I have had the exceptional opportunity to work with a number of the leading architectural and design firms and, more importantly, some of the best minds in the industry. Right place at the right time: helping the Society for Marketing Professional Services flourish has been a personal and professional reward. I was honored to serve as national president and receive their Lifetime Achievement Award.

Houston to Harvard to home in Santa Fe, my career trajectory took me from large-scale practices to my own independent consultancy. Along the way I shared my perspective and ideas, and those of my remarkable collaborators, in articles and presentations to the design and development communities through SMPS, the American Institute of Architects and Urban Land Institute and by teaching at Harvard’s Graduate School of Design, Executive Education and the Universidad Iberoamericana in Mexico City, as well as lectures, courses and workshops at several other colleges and universities.