EdelmanTimes Square .jpg
In the magical universe, there are no coincidences and there are no accidents. Nothing happens unless someone wills it to happen.
— William S. Burroughs  

Everything you want is out there waiting for you. Everything you want also wants you. But you have to take action to get it.
~ Jules Renard

New Voodou is here to help. One of the tenets of true vodou is a belief in the power of individuals to call to them what they most desire. I believe it. Through my work as advisor, writer and teacher, I work with design professionals to identify and articulate their values and aspirations, to embrace and strengthen their culture, to name and own their territory. These are the raw materials of brand identity, the foundation for powerful, integrated communications programs. They create connections to people, ideas, opportunity — the things you most desire.


Little Moccasins

Nearly every weekday evening after dinner, my brother, Jimmy, and I would do dishes and homework with the help of our maternal grandmother. She was the one who quizzed us on spelling, arithmetic, and things like state capitols. Having gone to school when memorization was key to learning, she was the rote memory queen.